Tech specs: 

Processor: Qualcomm Snapdragon 8 Plus Gen 1 | 

Main Display: 6.7-inches, 1080x2640 pixels | 

Cover Display: 1.9-inches, 260x512 pixels | 

RAM/Storage: 8GB RAM with 128GB/256GB/512GB internal options | 

Cameras: Two rear 12MP, 10MP selfie | 

Battery: 3,700mAh 

While the Z Fold 4 remains the best Samsung foldable, it's the Z Flip 4 that will likely sell the most and appeal to the masses. Not only is the clamshell handset less expensive than the Z Fold, but it's more compact and portable, and has a more user-friendly learning curve.

Shape-shifting displays aside, the Z Flip 4 is very similar to the standard Samsung Galaxy S-series flagship, with a large 6.7-inch AMOLED panel that's crisp and bright, up to 512GB of RAM for those high-resolution pictures and videos, and a healthy 3,700mAh cell powering it all.

Folks who thrive in social media and content creation will love the Z Flip 4's ability to switch between shooting styles like camcorder mode and flex mode. And for more personalization, Samsung offers its Bespoke service so you can customize the color of the back plating, hinge, and edges of the Z Flip.